“Left of Boom” is a military term referring to the timeline before an explosion. When the explosion happens (the boom), then the timeline shifts to “right of boom”. Left of boom is where you want to be.

Chris Nelson and Rich Giaquinto explain how the concept applies to the retail environment – whether it’s active shooters, natural disasters, or other events that disrupt the business. Learn how Gap Inc. maintains business continuity and organizational resilience by applying a “Left of Boom” approach.